EXECUTIVE INTERVIEWS > PUBLIC SECTOR
Randa Elbarbary graduated from the University of Medical Sciences and Technology with a BSc in Marketing and joined the Elbarbary Group in 2010, beginning a career in the sales, procurement and finance departments. Shortly after joining the group, Randa partnered with PIL Logistics to initiate a project for inland transportation. Working alongside the PIL Logistics partners in Singapore over the last 6 years has honed her managerial skills significantly. Randa is currently enrolled in Harvard Business School’s Senior Executive Program, and has recently been accepted into Stanford’s LEAD Business Program.
An important factor in the economic growth of any country is healthcare. Given the condition of our healthcare services in Sudan, Elbarbary Group believes it is our responsibility to assist in providing a better quality of life in order to contribute to the social and economic sustainability of our country.
We collaborate with experts such as B. Braun to facilitate initiatives in which experts from the medical field share their expertise, thereby assisting us in transferring knowledge to Sudanese doctors. We are proud to say we have developed this market with B. Braun and key anaesthesiologists in Sudan. We also offer Alpinion ultrasound imaging machines- a solution for OB/GYN, cardiology and other medical professionals who are looking to utilize high- end technology at affordable prices. Elbarbary Medical has also launched two new divisions: a pharmaceutical division, which aims to supply life threatening medication and nutrition, and a medical servicing division. Our medical servicing division aims to share management expertise with hospitals and doctors in order to improve the operation of their respective units, thereby allowing them to efficiently treat a higher number of patients per day, resulting in added value to patient care.
We conduct yearly workshops in different states in Sudan. We partner with hospitals and clinics to share our expertise in order to provide a better quality of life for the patients.
Mostly regulatory affairs and registration of items. This has become a real issue over the years. It usually takes pharmaceutical companies 2-3 years to register drugs. With the emergence of the Covid-19 pandemic, many countries have adopted online site checks of manufacturing plants. It is a cost effective method, and although, we, in Sudan, are still lagging in this area, we should look at adopting similar concepts to combat the shortage of medicine.
Given the multiple challenges that the healthcare system in Sudan is currently facing, we believe we should all contribute towards alleviating the pressures that are hindering the provision of quality healthcare. We must work together in different areas to support the system. We need to support further training of medical professionals. We should also engage in knowledge sharing initiatives with other African countries who have faced similar problems and have managed to overcome them. Understanding their journeys and listening to their success stories could provide real insight into how we could adopt a similar healthcare vision on a national level.
Sudan Business Magazine
